Digital Marketing Services
At BeeKind Marketing, we do Digital Marketing a bit differently.
We specialise in Google Ads (including Google Grant accounts), Microsoft Ads, Social Media Ads and SEO with a focus on creating sustainable, long-term strategies that align with your organisation's values.
Our daily work is highly driven by our values and we choose carefully whom we work with. We use our marketing superpowers to give a voice to charities and companies that help make our world a better place.
Digital Marketing Services
Google Ad Grants
Registered charities can receive an Ad Grant of 10,000 USD per month to run Google Search campaigns. This is a fantastic chance to increase brand awareness of your organisation, get donations, find volunteers or promote events.
Social Media Ads
Facebook, Instagram and LinkedIn Ads have a wide range of targeting options, from demographics and job titles to interests and life events. We work closely with you to identify your ideal customer (or supporter), set up audience targeting and tailored ads to reach the types of people you want.
Google Ads Management
Whenever people look for a product, service or information, chances are that their search begins on Google. Google Ads can show your product or service to a potential customer right in the moment when they are ready to take action.
Bing (Microsoft) Ads
Microsoft Ads are a great addition to your digital marketing strategy as they allow you to reach people who don't use Google - and there are more than you think!
Google Ads Coaching
If you prefer a more hands-on approach and want to learn the ins and outs of Google Ads, then our six-weeks coaching program could be the best option for you. In customised 1-1 sessions we teach you everything you need to know to grow and optimise your Google Ads campaigns.
SEO
Paid campaigns and SEO go hand-in-hand and complement each other perfectly. Having a well-structured website with tailored and optimised content improves user experience, increases your organic visibility and supports the performance of your paid ad campaigns.
How It Works
Step 1
Audit
The first step is to define your business needs and marketing goals. We take the time to understand the unique situation of your company or organisation, any challenges you face as well as targets you want to reach. We will ask you lots of questions about your marketing situation, for example, any current or past marketing activities, results, expectations and more.
Step 2
Setup
Following the audit, we work out a strategy and recommend the best digital marketing channels and campaigns to reach your goals. A comprehensive digital marketing strategy often includes more than one channel and we will recommend the best combination for your marketing needs, goals and budget.
Step 3
Go Live
This stage is all about setting your campaigns up for success. We work closely with you to develop ad copy and creative, build the campaigns, set up tracking and put together an easy-to-follow reporting dashboard. You will review and approve all marketing materials to ensure that we meet your brand guidelines and tone of voice.
Step 4
Training
If you chose Google Ads Management or Google Ad Grants, you will receive a Google Ads Basic training session. While you don't need to become a Google Ads expert yourself, we want you to become familiar with the basic terminology and key metrics. This will allow you to better understand the monthly performance reporting and integrate Google Ads data into your broader digital marketing strategy.
Step 5
Optimise
Once your new campaigns are live, the real work begins. Paid ad campaigns are no ‘set and forget’ but require constant reviews, adjustments and optimisation. Over time, we test new ad copy, creatives, keywords, audiences and more to get you the best possible results.
